News Alerts → Slack Summary → Client Email Update
Monitor industry news for client companies, automatically summarize developments, and send professional email updates to maintain strong client relationships.
Workflow Steps
Google Alerts
Monitor client company mentions
Create specific Google Alerts for each client company name, their executives (like 'Sam Altman'), and relevant industry terms. Set frequency to 'as it happens' for breaking news and weekly digests for broader industry trends.
Make.com
Aggregate and filter news items
Use Make.com to collect alerts from Gmail, filter out duplicate stories, and group news by client company. Set up logic to identify high-priority news (executive changes, major deals, funding rounds) vs. routine coverage.
Claude AI
Generate professional client summaries
Send filtered news through Claude AI API to create concise, professional summaries. Include implications for the client's business, potential opportunities or risks, and suggested next steps. Format for email delivery with clear subject lines.
Gmail
Send personalized client updates
Use Make.com's Gmail integration to send personalized emails to each client with their relevant news summary. Include a professional template with company branding and schedule delivery during business hours.
Workflow Flow
Step 1
Google Alerts
Monitor client company mentions
Step 2
Make.com
Aggregate and filter news items
Step 3
Claude AI
Generate professional client summaries
Step 4
Gmail
Send personalized client updates
Why This Works
Transforms time-consuming manual news monitoring into an automated client value-add service, strengthening relationships while freeing up billable hours.
Best For
Professional services firms keeping clients informed about industry developments
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