Monitor Company Reputation → Generate Crisis Response → Alert PR Team
Track company mentions across news and social media, automatically assess sentiment and potential issues, then alert PR teams for rapid response.
Workflow Steps
Google Alerts
Monitor company mentions
Set up comprehensive Google Alerts for your company name, leadership names, product names, and industry-specific terms. Include variations and common misspellings. Configure for immediate notifications.
Zapier
Trigger workflow on new mentions
Connect Google Alerts to Zapier to automatically process new mentions. Set up filters to catch high-priority sources like major news outlets, industry publications, and regulatory announcements.
GPT-4
Analyze sentiment and crisis potential
Use GPT-4 to analyze each mention for sentiment, potential PR impact, and crisis indicators. Create prompts that score mentions 1-10 for urgency and identify key stakeholders who should be notified.
Slack
Alert PR team with analysis
Send formatted alerts to dedicated Slack channels with the original mention, GPT-4's analysis, urgency score, and suggested response timeline. Include direct links to sources and relevant context.
Workflow Flow
Step 1
Google Alerts
Monitor company mentions
Step 2
Zapier
Trigger workflow on new mentions
Step 3
GPT-4
Analyze sentiment and crisis potential
Step 4
Slack
Alert PR team with analysis
Why This Works
Provides 24/7 monitoring with intelligent filtering, ensuring teams can respond quickly to developing situations while avoiding alert fatigue from low-priority mentions
Best For
PR teams and executives need early warning systems for potential reputation issues and crisis situations
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