Lead Magnet Download → CRM Entry → Personalized Welcome Email Sequence

beginner15 minPublished Apr 3, 2026
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Capture lead magnet downloads, automatically add contacts to your CRM with lead scoring, and trigger personalized email sequences based on the downloaded content.

Workflow Steps

1

Typeform

Capture lead information and preferences

Set up n8n to trigger whenever someone completes your lead magnet form in Typeform. Capture email, name, company, and which specific lead magnet they downloaded (ebook topic, webinar interest, etc.).

2

HubSpot

Create contact with lead scoring

Automatically create a new contact in HubSpot with the form data. Assign lead scores based on company size, job title, and content downloaded. Tag contacts with the specific lead magnet category for segmentation.

3

Mailchimp

Trigger personalized email sequence

Add the new contact to a specific Mailchimp audience and trigger an automated email sequence tailored to their downloaded content. For example, if they downloaded 'SEO Guide,' start the 'SEO Education' sequence with relevant follow-up content and soft pitches.

Workflow Flow

Step 1

Typeform

Capture lead information and preferences

Step 2

HubSpot

Create contact with lead scoring

Step 3

Mailchimp

Trigger personalized email sequence

Why This Works

Creates a seamless handoff from lead capture to CRM to personalized nurturing, ensuring every lead gets relevant follow-up content that matches their demonstrated interests.

Best For

Marketing teams who want to automatically nurture leads based on their specific interests and content consumption

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