Automatically qualify website leads using AI, update your CRM with enriched data, and send personalized follow-up emails.
Workflow Steps
Typeform
Capture lead information
Set up webhook trigger when new lead form is submitted with contact details, company info, and needs assessment
OpenAI GPT-4
Analyze and score lead quality
Process form responses to generate lead score (1-10), identify pain points, and create personalized talking points based on company size and industry
Clearbit
Enrich contact data
Use email to gather additional company information, employee count, technology stack, and social media profiles
HubSpot
Create/update contact record
Add new contact with enriched data, AI-generated lead score, and assign to appropriate sales rep based on territory and score
Gmail
Send personalized follow-up
Use AI-generated talking points to craft personalized email referencing specific pain points and company context, scheduled based on lead score priority
Workflow Flow
Step 1
Typeform
Capture lead information
Step 2
OpenAI GPT-4
Analyze and score lead quality
Step 3
Clearbit
Enrich contact data
Step 4
HubSpot
Create/update contact record
Step 5
Gmail
Send personalized follow-up
Why This Works
Creates a complete lead-to-contact pipeline that mimics human research and personalization but operates 24/7 with consistent quality
Best For
B2B companies generating 20+ leads weekly who want to improve qualification speed and personalization at scale
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