Automatically research local businesses using Google Maps, organize findings in Airtable, and launch targeted email outreach campaigns for sales teams.
Workflow Steps
Google Maps
Research and collect business data
Use Google Maps to search for businesses in your target location and industry. Collect business names, addresses, phone numbers, websites, and ratings. Export or manually compile this data into a spreadsheet format.
Airtable
Import and enrich business database
Create an Airtable base with fields for business name, contact info, industry, location, and outreach status. Import your Google Maps data and add custom fields for lead scoring, contact attempts, and notes.
Zapier
Connect Airtable to email platform
Set up a Zapier automation that triggers when new records are added to Airtable with 'Ready for Outreach' status. Connect to your email platform (Mailchimp, ConvertKit, etc.) to automatically add these leads to targeted campaigns.
Mailchimp
Launch personalized email sequences
Create location-specific email templates that reference the business's area and industry. Set up automated sequences that send personalized outreach emails, with merge tags pulling business names and locations from your Airtable data.
Workflow Flow
Step 1
Google Maps
Research and collect business data
Step 2
Airtable
Import and enrich business database
Step 3
Zapier
Connect Airtable to email platform
Step 4
Mailchimp
Launch personalized email sequences
Why This Works
Google Maps provides rich, verified business data that's immediately actionable. Airtable organizes this data efficiently, while email automation scales personal outreach without losing the local, relevant touch that drives responses.
Best For
Local business outreach and lead generation for B2B sales teams
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