Google Alerts for Executive Changes → LinkedIn Research → CRM Update
Track executive movements at target companies and automatically update your CRM with new contact opportunities. Ideal for sales teams and business development.
Workflow Steps
Google Alerts
Monitor executive announcements
Set up alerts for terms like '[Company Name] appoints', 'new CEO', 'joins as', 'executive departure', plus specific executive titles at target companies. Configure for immediate delivery to a dedicated Gmail folder.
Clay
Enrich contact data
Use Clay to automatically find LinkedIn profiles, email addresses, and company details for new executives mentioned in alerts. Set up data enrichment workflows that pull professional background, previous roles, and mutual connections.
HubSpot CRM
Create contact records
Automatically create new contact records in HubSpot with enriched data from Clay. Tag as 'New Executive', assign to appropriate sales rep based on territory, and create follow-up task with personalized outreach suggestions based on their background.
Workflow Flow
Step 1
Google Alerts
Monitor executive announcements
Step 2
Clay
Enrich contact data
Step 3
HubSpot CRM
Create contact records
Why This Works
Captures executive changes in real-time and provides enriched context for personalized outreach, turning public announcements into qualified prospects automatically
Best For
Sales teams wanting to identify and reach new decision makers as they join target companies
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