Generate Multi-Format Campaign Assets with Luma + Zapier
Transform a single campaign brief into coordinated text, images, and video content across multiple platforms using Luma's Unified Intelligence agents.
Workflow Steps
Google Docs
Create campaign brief template
Set up a standardized template with campaign objectives, target audience, key messages, brand guidelines, and platform specifications. Include trigger keywords for automation.
Zapier
Detect new campaign briefs
Configure a Zapier trigger that monitors your Google Docs folder for new campaign briefs. Use document title patterns or specific folder locations as triggers.
Luma Agents
Generate coordinated creative assets
Send the brief to Luma's Unified Intelligence models to generate matching social media copy, hero images, promotional videos, and audio snippets that maintain consistent messaging and visual style across formats.
Airtable
Organize and distribute assets
Automatically populate an Airtable base with generated assets, organized by platform and format. Include approval status fields and direct links to each creative element for team review.
Workflow Flow
Step 1
Google Docs
Create campaign brief template
Step 2
Zapier
Detect new campaign briefs
Step 3
Luma Agents
Generate coordinated creative assets
Step 4
Airtable
Organize and distribute assets
Why This Works
Luma's Unified Intelligence ensures consistent brand voice and visual style across all formats, while Zapier and Airtable provide the workflow automation and organization needed for team collaboration.
Best For
Marketing teams launching multi-platform campaigns
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