Monitor online discussions for potential leads, use AI to score engagement quality, and automatically add high-value prospects to your sales pipeline.
Workflow Steps
Brand24
Monitor brand mentions and keywords
Set up monitoring for your brand name, competitor mentions, and industry keywords across forums, social media, and discussion platforms to identify potential prospects
OpenAI API
Score lead quality and intent
Analyze discussion content for buying intent, pain points, budget indicators, and decision-making authority to generate a lead quality score from 1-10
Clay
Enrich prospect data
Use the discussion participant's username or profile to find additional contact information, company details, and social profiles for complete prospect profiles
HubSpot
Create qualified leads
Automatically create new contacts in your CRM with the enriched data, lead score, original discussion context, and assign to appropriate sales team members based on criteria
Workflow Flow
Step 1
Brand24
Monitor brand mentions and keywords
Step 2
OpenAI API
Score lead quality and intent
Step 3
Clay
Enrich prospect data
Step 4
HubSpot
Create qualified leads
Why This Works
Turns passive social listening into active lead generation by combining discussion monitoring with AI-powered qualification, ensuring sales teams focus on the highest-potential prospects who are already expressing interest
Best For
B2B sales teams and business development professionals who want to identify and qualify prospects from organic online discussions and community engagement
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